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Privacy Policy

Effective Date: August 7, 2024

Introduction

The Elfand Group ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our website, elfandgroup.com ("Website"). By using our Website, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

  • Personal Information: When you fill out forms on specific pages, we may collect personal data such as your name, email address, phone number, and any other information you voluntarily provide.
  • Usage Data: We collect information about how you interact with our Website through cookies, tracking technologies, and Google Analytics. This may include your IP address, browser type, operating system, pages visited, time spent on pages, and other related statistics.
  • SMS Text Message Opt-Ins: If you choose to opt in for SMS text messages, we will collect your phone number and your consent to receive marketing and promotional messages via SMS.

2. How We Use Your Information

We may use the information we collect for the following purposes:

  • To provide, operate, and maintain our Website.
  • To respond to your inquiries and communicate with you.
  • To personalize your experience on our Website.
  • To analyze usage patterns and improve our Website using Google Analytics.
  • To send you updates, promotions, or information related to our services, including via SMS text messages if you have opted in.
  • To send marketing communications, including SMS text messages, if you have provided consent.

3. Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties. We may share your information in the following circumstances:

  • With service providers who help us operate our Website or manage SMS communications, provided they agree to keep your information confidential.
  • When required by law, regulation, or legal process.
  • In the event of a business transaction such as a merger, acquisition, or sale of assets, where your information may be transferred as part of the transaction.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with legal obligations, and to enforce our agreements. The retention period may vary depending on the type of information and the purpose for which it was collected.

5. Google Analytics

Our Website uses Google Analytics to help us understand how visitors interact with our site. Google Analytics collects data such as your IP address, browser type, and pages visited. This information is aggregated and anonymized; it is used solely to improve the user experience. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on.

6. Cookies and Tracking Technologies

We use cookies and other tracking technologies to enhance your browsing experience and gather usage data. You can set your browser to refuse cookies, but this may limit your ability to use certain features of our Website. We provide a cookie consent banner where required by law, and you can manage or revoke your consent through the ‘Cookie Settings’ link on our Website.

7. SMS Text Messaging

If you have opted in to receive SMS text messages from us, we will use your phone number to send you marketing messages, promotions, and updates. You can opt out at any time by following the unsubscribe instructions provided in each message or by contacting us directly. Message and data rates may apply. We use a third-party service provider to manage SMS communications, and by opting in, you agree to their terms and conditions.

8. Data Security

We implement industry-standard security measures to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee its absolute security. In the event of a data breach, we will notify affected users and relevant authorities within the timeframe required by applicable law.

9. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies when you visit these sites.

10. Your Data Rights

Depending on your jurisdiction, you may have rights regarding your personal information:

  • California Residents: Under the California Consumer Privacy Act (CCPA), California residents have the right to request access to, deletion of, and information about their personal data collected over the past 12 months. You also have the right to opt out of the sale of your personal information. To exercise these rights, please contact us at info@elfandgroup.com. We do not sell your personal information.
  • California “Shine the Light” Law: California’s “Shine the Light” law allows residents to request information about how we share personal information with third parties for direct marketing purposes. To make such a request, please contact us at info@elfandgroup.com.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date." If we make material changes, we will notify you by email or through a prominent notice on our Website before the change takes effect. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at info@elfandgroup.com.

The Elfand Group